Interviews & Insights

Interviews Insights


Insights

Heard from the Front Lines and other News

Will Transforming Healthcare Transform the Leadership Paradigm?

As technology prompts us to rethink how care has traditionally been delivered, it also prompts us to rethink traditional leadership roles and the organizational structure of healthcare leadership.

Dr. Stephen Klasko, CEO of Philadelphia-based Jefferson Health, was recently honored by being named among Fast Company’s Most Creative People in Business for 2018. The list includes leaders from Tesla, Amazon, Netflix, Instagram, Twitter, and seemed to beg the question, why were no other hospital executives named to the list? Dr. Klasko attributes this fact to a “fundamental problem in the healthcare leadership pipeline”. We agree, check out the full article here at DigitalHealthBuzz article.

Your New CMO Is Not A Doctor

“Consumers” are slippery ones and they keep asking for things.

No single function should “own” responsibility for the patient experience. It is much too important to be left to the marketers, or to the clinicians, or to any single department. But the time has come for healthcare to pull up a chair for the Chief Marketing Officer, next to the Chief Medical Officer and the other CxOs and figure out together how everything the organization does focuses on the patient - and the patient experience – and not let them slip away. There is a new CMO at the table and she can help.

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