Reports & Whitepapers

Latest thinking from thought leaders in the healthcare industry.

Your New CMO Is Not A Doctor

“Consumers” are slippery ones and they keep asking for things.

No single function should “own” responsibility for the patient experience. It is much too important to be left to the marketers, or to the clinicians, or to any single department. But the time has come for healthcare to pull up a chair for the Chief Marketing Officer, next to the Chief Medical Officer and the other CxOs and figure out together how everything the organization does focuses on the patient - and the patient experience – and not let them slip away. There is a new CMO at the table and she can help.

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The Emerging CNIO Role

A short whitepaper on the emerging role of the CNIO and its counterpart, the CMIO. "Keeping nurses involved in system-wide quality measures means the CNIO, like other healthcare executives, must help other nurses manage change.”

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